In 2019, He became a member of the National Academy of Sciences. He was a visiting professor of marketing, business and psychology at Stanford University and University of California. is also president of Influence At Work, an international training, speaking, and consulting company. He is the regents’ professor emeritus of Psychology and Marketing at Arizona State University. is a professor, psychologist and an author.
It shows us various psychological tactics used by compliance practitioners such as fund raisers, sales people, and car dealers to influence us into agreeing to what we usually wouldn’t agree to. This summary gives you tips on how to defend yourself against the influence of marketing professionals, and shows you how you can be a skilled persuader yourself.
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